‘She Gets Lighter and Lighter’: Beyoncé’s Levi’s Launch Faces Backlash as Critics Attack Singer’s ‘Bleached Out’ Look
Beyoncé Knowles-Carter has a new collaboration inspired by her “Levii’s Jeans” song from her most recent album, “Cowboy Carter.” The multi-Grammy Award winner partnered with Levi Strauss & Co. for the multi-chapter global advertising campaign. “REIIMAGINE” will reinterpret several of the most iconic Levi’s advertisements. The campaign’s first Marcell Révi-directed mini-film titled “Launderette” is a reimagined…