She made ‘very demure’ go viral. Now she wants to trademark its use
This image released by Disney shows TikTok creator Jools Lebron (left) with talk show personality Guillermo Rodriguez on the set of “Jimmy Kimmel Live!” on Aug. 19 in Los Angeles. (Photo: Randy Holmes/ABC-Disney via AP) Jool Lebron’s story about trademarking her viral phrase offers lessons on the battle that social media content creators face to…
