Ice Cube and former NBA players talk the BIG3 league and its impact
“They are setting the standard because they know basketball. They are the best people for the job,” Ice Cube said about the female coaches. Ice Cube launched the BIG3 in 2017, prompting immediate buzz with its 3 on 3 basketball format and star players. Now back after a one-year hiatus due to the COVID-19 pandemic,…
