‘Respect It and Leave It Alone’: Michael B. Jordan Accused of Cultural Appropriation for Naming His Rum J’Ouvert, Critics Launch Petition Challenging Brand Trademark
Michael B. Jordan is the latest Black celebrity to venture into the spirits industry — joining the ranks of Shawn “Jay-Z” Carter, Sean “Diddy” Combs, and Dwyane Wade to name a few — and already he is facing backlash. Over the weekend of June 19-20, promotional content for the actor’s J’ Ouvert Rum became the…