Small businesses say cautious shoppers are seeking ‘cozy’ and ‘festive’ this holiday season
Claudia Averette, left, and her daughter, Atiya Smith pose for a photograph at their shop, Between Friends Boutique, Wednesday, Dec. 11, 2024, in Philadelphia. (AP Photo/Matt Slocum) The National Retail Federation predicts holiday retail sales will rise compared with the same period a year ago. Online shopping is also expected to grow. After the busy…